Dr. Alison Morrison-Shetlar, President | University of Lynchburg
Dr. Alison Morrison-Shetlar, President | University of Lynchburg
This translates to roughly 33.8% of all spending for sports teams at the four universities in the county during the 2023 season.
The average sports expenses at Lynchburg city have grown 76.1% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
Men's Football Team's Expenditures in Lynchburg city in Last 5 Years
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $23,512,821 | 33.8% |
| 2022 | $19,710,234 | 30.8% |
| 2021 | $17,921,305 | 30.9% |
| 2020 | $15,584,339 | 28.9% |
| 2019 | $16,947,467 | 29.8% |
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