Dr. Alison Morrison-Shetlar, President | University of Lynchburg
Dr. Alison Morrison-Shetlar, President | University of Lynchburg
This represents 33.8% of all money invested on sport teams at the four colleges in the county during 2023.
The average sports expenses at Lynchburg city have grown 76.1% since 2010.
Liberty University stood out as the university in Lynchburg city which received the most football funding during 2023. The institution received $22,944,047 — or 97.6% of all the money destined to football teams.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $23,512,821 | 33.8% |
| 2022 | $19,710,234 | 30.8% |
| 2021 | $17,921,305 | 30.9% |
| 2020 | $15,584,339 | 28.9% |
| 2019 | $16,947,467 | 29.8% |
Alerts Sign-up